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Today’s ultra competitive marketplace changes minute by minute.  Your ability to identify the right consumers and reach them ahead of your competitors with the right message at the right time will ultimately determine the success or failure of each campaign.  Moving Prospects offers you customized data solutions that turn your data pains into dollar gains and your direct marketing opportunities into outright brand victories.

Moving Prospects is the company you need when it comes to:

New Homeowners
Moving Prospects utilizes a variety of data sources to quickly and accurately identify the newest homeowners.  These sources include:

We typically blend the data sources when the client will allow us to do so in order to take advantage of each source's strengths, while eliminating or reducing the weaknesses.  Whether you want new phone connects or deed-based records to be the foundation of the solution, the other sources can be strategically used to back-fill lists via a merge/purge process and geographic profiling.  The resulting blend creates a powerful, customized data solution that is unavailable through any other list vendor or data compiler. 

The Moving Prospects New Homeowner database contains an average of 10 million new homeowners for the most recent 12 months and is updated multiple times each week.  It is the freshest, cleanest, most accurate and largest database on new homeowners.  By receiving our weekly hotlines, you will be able to reach new homeowners at the earliest possible moment.

To learn more about WHO new homeowners are and WHY you should market to them, just click HERE!

New Movers
Moving Prospects utilizes the same comprehensive data sources to precisely track the newest movers (both renters and homeowners).  Our New Mover database contains an average of 16 million new movers for the most recent 12 months.  Like the Moving Prospects New Homeowner database, the New Mover database is updated multiple times each week, making it the freshest, cleanest, most accurate and largest database on new movers.  Our weekly hotlines enable you to reach new movers first!

To learn more about WHO new movers are and WHY you should market to them, just click HERE!

Lifestyle or Lifestage Triggers
Lifestyle or Lifestage triggers, such as geographic moves to a new household, allow consumers to be segmented into essential opportunity groups that are predisposed or “triggered” to purchase certain products or use particular services.  By matching your products or services with any relevant lifestyle triggers, you can utilize special direct marketing campaigns that let the essential opportunity groups know you recognize them, understand their needs and have want they want.

Moving Prospects can help you segment consumers by the following lifestyle triggers:

Customer Acquisition Modeling
The Moving Prospects analytics team takes the guess work out of prospecting.  We design finely tuned, client-specific customer acquisition models that incorporate your or your client’s historical data of known responders, non-responders and purchasers, with industry-specific consumer behavior metrics.  These advanced models generate a quantitative profile to mathematically define the most outstanding characteristics of your best customers.  This allows us to precisely target the consumers who are predisposed to purchase your product/service and thus most receptive to your customer acquisition messages.  These customized prospecting solutions will dramatically increase your response rates, conversions and ROI by more than 20%.

Micro-sites
Moving Prospects, in conjunction with the database design specialists at Altair Data Resources, offers clients with franchisees, agents or brokers an online direct marketing solution, which allows the franchisees, agents or brokers to:  

 

·         access a secured, password protected micro-site

·         run counts on targeted prospects within a defined local marketing area

·         select one of the corporate approved direct mail pieces

·         send the desired piece and prospect list to the assigned printer

·         pay for the selected direct marketing campaign online by invoice or credit card

 

These client branded micro-sites can be fueled by data that is collected and processed from a variety of databases, including the client’s own internal databases, as well as those of Moving Prospects and Altair Data Resources.  Our database management team designs, updates and maintains each site according to the client’s unique needs and marketing strategies.  The client determines the targeted prospect attributes (Moving Prospects consumer acquisition models often play an important role here), the data types, the local marketing distribution range, creative options and payment selects included on the micro-site.  ROI and other measurable reports could be extracted directly from the site. 

 

A Moving Prospects micro-site is an excellent tool for protecting the client’s brand identity, taking direct marketing campaigns to the street level and encouraging franchisees, agents and brokers to assume responsibility for their own respective markets. 

 

NCOALinkTM
Moving Prospects/Altair Data Resources is a nonexclusive NCOALinkTM licensee of the United States Postal Service. The combination of NCOALinkTM, advanced processing systems and skilled technicians enables us to provide you with corrected change-of-address information to dramatically improve your mail deliverability, thereby reducing the substantial costs (useless data, printing, postage & lost sales) associated with undeliverable mail and increasing your ROI.  Our team will provide you with current, standardized, delivery point coded addresses for your prospects/customers prior to each new campaign.  Not only will your mail pieces be address-corrected to properly reach the intended recipients, they will arrive more quickly due to the use of complete and current addresses. 
 
NCOALinkTM utilizes Return Codes to define the status (match or non-match) of each address in your database.  These Return Codes not only indicate whether or not an address match was confirmed, they also reveal the deliverability of the record.  Return Codes can be useful tools in analyzing your overall database and dynamically improving its quality.
 
Data Overlays/Phone Appends
The Moving Prospects consumer database, which is embedded with consumer and address specific attributes, our in-house national telephone directory assistance database (updated weekly) and our advanced processing proficiencies allow us to overlay data to your existing lists & databases, as well as verify, and if need be, append the most current, DNC-compliant phone number of each record.