Moving Prospects - Approach

Overall Approach
You need a data partner who cares about your business, thoroughly knows the data business and consistently offers solutions that improve your ROI. Moving Prospects is that partner. “Livin’ in the client’s world”, consumer behavior, data expertise, analytical applications and sheer hustle form the foundation upon which we go to market. Knowledge and understanding serve as the framework that guides all of our operations. Moving Prospects methodology includes:

Clientcentric Focus
Research & Development
Data Mining
Analytics
Speed

Clientcentric
Each client is different. Each has different decision makers, different resources, different brands, different strengths and different challenges. The first thing we do is let you talk, while we listen and take notes. We interview you and your team in order to understand your unique situation.

Once we understand what you need and want to accomplish, Moving Prospects will offer you an opportunity plan that lists the recommended data and analytics that correspond to your individual goals. Though our knowledge of consumers, data and the marketplace is vast, we do not believe in cookie cutter quick-fixes. Our goal is to be your long-term strategic resource and partner.

Research and Development
Moving Prospects is not merely a data company. Our commitment to keep our finger on the pulse of consumer trends, anticipate consumer behavior patterns and find better methods for targeting essential opportunity groups demands ongoing research and development on numerous fronts. The data is only as good as the manner in which it is applied.

Some of the key questions we consistently address are:

What separates one consumer from another?
What characteristics identify like consumers?
Which consumers need what our clients have to offer?
What is the right time to reach an essential opportunity group?
What raw data should be used and how should it be mined?
What are the potential strengths and weaknesses of the raw data?
Can various types of data be blended to provide a stronger solution?
Should isolated databases be linked or combined?
Would an online marketing platform eliminate duplicated efforts, protect brand identity and simply direct mail campaigns for company’s who operate through agents, brokers or franchises?
Is there a better way to serve our clients?

Data Mining
Anyone with enough terabytes of storage space and minimal processing skills can sell you raw data for a bargain basement price. But, what return on your investment do you receive by paying little for nothing but headaches? For that matter, any prospect list or database you purchase that does not provide you with a targeted universe of the right consumers will severely limit the success of your campaign.

Moving Prospects turns raw data into your data solutions. Our dynamic databases are multi-sourced, precisely compiled, thoroughly cleaned and regularly updated. When you partner with us, we deliver precisely defined lists of consumers who are most likely to receive your campaign message and become your newest customers. Moving Prospects data solutions are fresher, cleaner and more robust than those of traditional list brokers or typical data compilers.

Analytics
The Moving Prospects analytics team takes the guess work out of prospecting. We design finely tuned, client-specific customer acquisition models that incorporate your or your client’s historical data of known responders, non-responders and purchasers, with industry-specific consumer behavior metrics. These advanced models generate a quantitative profile to mathematically define the most outstanding characteristics of your best customers. This allows us to precisely target the consumers who are predisposed to purchase your product/service and thus most receptive to your customer acquisition messages. These customized prospecting solutions will dramatically increase your response rates, conversions and ROI by more than 20%.

Speed
It is not enough to identify the right prospects, you must also be able to deliver your message to them at the right time, ahead of your competitors. It is a race to see who reaches them first, you or the company who wants to put you out of business. We will guide you to the winner’s circle by consistently providing you with your prospects’ names, addresses and if needed, phone numbers when you need them most.

Moving Prospects:

· mines the freshest data sources each week

· quickly, but accurately, cleans and compiles the data into proprietary databases

· blends the compiled databases into customized solutions

· securely serves the solutions to you on schedule - the whole process takes just a few days